How Jixsaw's Marketers Helped Futurize Increase LinkedIn Engagement by 2.5X and Followers by 265%
2.5X
Increase in engagement over 6 months
265%
Increase in followers over 6 months
About Futurize
Rhea Singhla and Moritz Gripp built Futurize, an innovation studio that equips young entrepreneurs and early-stage startups with the necessary resources and support to creatively address global challenges through their business ventures. Collaborating with various public, private, and academic entities, they design specialized programs and incubators that enhance essential skills, entrepreneurial mindsets, and practical experience crucial for global market success.
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Futurize has worked with world-class universities and FTSE 100 companies like AstraZeneca, Imperial College London, Bristol Myers Squibb, and Microsoft to upskill and empower university students to build the next big thing.
Incredible right? So why would they need us?
With a noble mission driving the company forward, the missing link in their organization was a way to share their work with the world and get people interested in it to maximize their impact.
The Challenge
Futurize needed a solid social media presence on the right platform to amplify its vision, connect with partners, and inspire university students to join its innovation and entrepreneurship programs. However, being a small team, they didn’t have the time to build their social media following, and their engagement was low. Their social media channels did not reflect the organization's entrepreneurship and venture-building initiatives for students and partnership opportunities.
As a startup, they were looking for someone to work as a part of their team, deeply understanding their philosophy and processes. However, they didn’t seem to get the personal touch they needed from freelancers or agencies they worked with in the past, nor did they understand the hustle of growing a fast-paced business like Futurize.
This prompted them to look for another solution. That’s when they found Jixsaw.
The Solution
Futurize partnered with us, and we promised to become an extended part of their marketing team. The collaboration began with an in-depth consultation session as part of the client onboarding to thoroughly understand Futurize's services, unique selling points (USP), and target persona. Jixsaw's team of marketers integrated into Futurize, aligning their efforts to create a bespoke social media strategy for LinkedIn that aligned seamlessly with its mission.
The strategy entailed the creation of content pillars, which encompassed key themes relevant to Futurize's venture-building programs to ensure a cohesive and resonant message. Additionally, Jixsaw formulated a monthly social media schedule, enabling the consistent planning and execution of high-quality content a month in advance.
A critical aspect of the collaboration was establishing regular communication channels through WhatsApp based on the client’s preference. Monthly meetings between Jixsaw’s marketers and Futurize facilitated ongoing alignment between the marketing strategy and Futurize's current activities. This approach allowed for agile adjustments to the plan whenever necessary, ensuring that the social media strategy remained fluid and dynamic.
Jixsaw’s marketers actively tracked engagement metrics across each LinkedIn post to measure the strategy's effectiveness. This data-driven approach allowed our marketers to identify top-performing content and trends in user engagement. Consequently, Jixsaw refined the strategy in real-time, optimizing content for maximum impact.
The Outcome
Over six months, Futurize’s LinkedIn engagement and following transformed remarkably. The strategic implementation of Jixsaw's plan led to an approximately 2.5X increase in engagement and a 265% increase in followers, above the industry average. According to Hootsuite data, the benchmark for follower growth in a similar industry is 125.96%.
Futurize's enhanced social media presence translated into heightened visibility for its venture-building programs, capturing the attention of a broader audience and empowering more university students to participate in shaping the future through entrepreneurship. Apart from that, the strong presence on social media also got more collaborators interested in the company’s mission.