How LandVault Worked with Jixsaw to Increase Organic Impressions 107% Quarter over Quarter
2
10,000 word reports
24
1.5k word SEO-optimised blog posts
107%
Quarter over Quarter Increase Organic Impressions
About LandVault
LandVault is the largest metaverse builder with over 100 million square feet of virtual real estate, more than 120 full-time creators, and nearly 300 completed projects. They’ve been helping brands build and grow in gaming environments since 2017 and the metaverse since 2021. LandVault has worked with clients like LUSH, Mastercard, and Hershey to launch, optimize, and monetize metaverse experiences.
The Challenge
As a thought leader in the metaverse industry, LandVault sought to reinforce its position and elevate its brand visibility. To achieve this, the company aimed to increase organic traffic to its website significantly. They recognized the power of thought leadership content and desired engaging SEO articles and research reports to resonate with their target audience.
LandVault wanted to scale its content strategy while having the flexibility to focus on core operations, as time and resources are extremely valuable for a rapidly growing startup. That’s when Jixsaw came through as an ideal collaborator for the project.
The Solution
After aligning with Landvault through a project briefing call, Jixsaw comprehensively understood their requirements, including their preferred tone of voice, writing style, and target persona.
​
Jixsaw set up a team of writers to work alongside LandVault by seamlessly integrating into their marketing team’s operations and working closely with their internal stakeholders. This approach starkly contrasted with the traditional ‘external agency model.’ Jixsaw’s writers developed, delivered, and revised content with a quick turnaround to match the speed of internal processes.
​
The team developed a consistent flow of SEO-optimized articles to drive traffic and industry-leading research papers to boost visibility and reflect the metaverse builder's unique expertise and perspective.
​
Throughout the process, Jixsaw maintained open lines of communication with LandVault, ensuring that content was gradually refined to align with the company's evolving brand voice and market positioning. This iterative approach allowed Jixsaw to improve the quality and relevance of the produced content continuously.
The Outcome
The strategically crafted content for LandVault led to a remarkable 107% increase in organic impressions for their website, quarter over quarter. This surge in traffic expanded LandVault's online visibility and attracted a larger audience interested in the metaverse and gaming space.
The reports produced for LandVault garnered significant attention within the industry. They were widely shared across social media platforms, solidifying LandVault's position as a trusted source of knowledge within the metaverse space.
The cherry on top of the cake was that LandVault could scale its marketing efforts as the company grew without compromising on time and attention to valuable core projects.